Whats Happening

You might have heard that Imperial Leather are sponsoring 50 glorious years of Coronation Street, so you can imagine how excited we were when we checked the diary to find this little gem was fast approaching.

It’s that time of year again, when stars of the Soap world scrub up and compete for the most prestigious award in the land. Yes, this May ‘The British Soap Awards’ will be tougher than ever. After a year of rollercoaster romances, juicy plot lines, and unstoppable baddies; it could get dirty.

It might sound biased, but we know who we’re voting for, how about you? To support your favourite soap, you can vote here: http://www.britishsoapawards.tv/

To celebrate the exciting release of Dacha, we have some essential tips for how to get the most out of your fragrance. Especially if you’re lucky enough to win a bottle of this exclusive scent for yourself:

• Warm skin soaks up scent better. A quick spritz after your shower or bath will last noticeably longer.
• Dab, don’t rub. Rubbing crushes the molecules rather than releasing them. And rubbing where you originally sprayed re-activates the scent.
• Less is more. A light spray in your hair will carry throughout the day.
• Your perfume feels right at home in a cool dry place. Sunlight can weaken it and alter the smell.
• A perfume fades after three to five years – time for a new bottle.

If you’re as excited about fragrance as we are, remember these little tips to keep your bottles as fresh as the day they were made.

Here at Imperial Leather, we’ve been hitting the headlines this month, as a result of our partnership with Coronation Street, the nation’s favourite (TV) soap!

We’ve teamed up to help Corrie celebrate their 50^th anniversary, along with five other much loved brands: Typhoo Tea, Hollands Pies, Harveys, Warburtons and JW Lees.

We’ve got lots of exciting activity lined up to celebrate our partnership and will be revealing all very soon so keep an eye out!

For now, you can read all about it here:

http://www.marketingmagazine.co.uk/news/948335/Soaps-soap-Imperial-Leather-launching-Coronation-Street-branded-products/ 

and here:

http://www.manchestereveningnews.co.uk/news/s/1193844_how_you_can_play_a_wii_part_in_corrie

Dacha is launched!

Inspired by the original Imperial Leather soap with top notes of Mandarin and subtle hints of Precious Amber and Patchouli, this limited edition scent is a veritable feast for the senses. As precious as liquid gold and with only 500 bottles in existence, money cannot buy this exclusive scent – it can only be won by the lucky few. Simply follow your nose to our beautiful new ‘experts in fragrance’ page and answer the magic question to be in with a chance.

…And whilst you’re there why not immerse yourself in over 200 years of Imperial Leather history and interesting facts from our fragrance guru Kate Williams.

Good luck ladies, here’s hoping you come up smelling of success!

Prepare to be green with envy as we reveal the lucky winner of our TechVision TV competition.

We asked our fans to name their favourite TV moment, and congratulations to Rachel Hughes from Honiton who came up with our favourite.

Her answer; ‘Charlie Stubbs trying to drown David Platt in the bath in Coronation Street is true TV soapy greatness! What a shame they were interrupted! And who did put the Ram in Ram A Lam A Ding Dong?! Think David needed some Imperial Leather Stressless in his bath or perhaps some Take it Easy?!’, bagged her a luxury TV on which she can enjoy hours of soap action and Imperial Leather indulgence.

But don’t worry, there will be many more fantastic prizes to get your hands on in 2010. Keep a look out for some of our most exciting competitions ever.

Happy soaking!

It’s 2010 and the world of Imperial Leather is bursting with news. We’re looking forward to the launch of our limited edition fine fragrance ‘Dacha’. Created to celebrate our romantic heritage, it’s set to rival the most desirable perfumes on the market. Available to win for a strictly limited time, its opulent ingredients make it delightfully stylish. Look out for your chance to win what is sure to be the most exclusive fragrance of the year.

Speaking of launches, our new ‘experts in fragrance’ page will soon be up and running. Dedicated to all things aromatic, treat your senses to a sneaky peak.

We’re also proud to sponsor the grand 50th birthday of Coronation Street! Here’s to the next half century.

So there you have it – just a snippet of things to come, along with plenty of prizes to get your hands on.

For those of you whose New Year’s resolution involves the gym, don’t forget Foamburst for a rejuvenating wash after your workout. Or if you’re planning some cosy nights in, stock up on Softly Softly bodywash and let the jojoba milk and vitamin e ease those January blues.

We’ll keep you posted!

Imperial Leather would like to wish everyone a fun-filled, enjoyable Christmas. We’ll be ready and waiting to rejuvenate those tired bodies in the new year!  Have a good one!

Do you love blasting away the cobwebs in a super-steamy shower? Or do you prefer immersing yourself for hours in a deep and luxurious bath? Two very different ways to get clean – but which is best?

That’s the question dividing opinion on the Imperial Leather Facebook page, and your side needs you! Join the debate and you could win a years supply of Moisture Plus Foamburst or Japanese Spa Bath Cream.

 So get involved, it’s all good clean fun after all.

2010 sees the UK’s No 1 serial TV drama Coronation Street celebrate its 50^th anniversary on the airwaves. And as part of the celebrations Imperial Leather will be one of the special partners sponsoring the exciting events and competitions taking place.

So watch this space for news on how to get involved, and keep watching – and using – your favourite ‘soap’.

Fact: some kids hate bath time. Boredom, fear of the water and the after-bath chill can all help to make what should be a fun part of the day, far from it for all involved. But there are actually loads of ways to make washing a hit.

Specially made water toys that stick to walls are always popular, as are washable bath crayons and paints, and waterproof books. Bubbles also offer endless play opportunities, and the Imperial Leather range is full of great products for suds and silliness.

And simplest of all, a good old sing along never fails to make bath time enjoyable. So make a splash with your little ones, and turn water torture back into fun.