Whats Happening

Making scents of smells

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The SkinSense panel set off on its mission to solve the world’s skincare issues in a recent head-to-head with various beauty journalists. And it looks like the panel session with our head perfumer Kate Willams and Nuturestore has set senses tingling even further. Their recent get-together at the Imperial Leather Innovation Centre didn’t just open their eyes (and noses) to the fascinating world of perfumery and the skillful science of olfactory stimulation. It also provoked a few thoughts on how smells can be incorporated into sensory play with your children. After all, textures and sounds are useful elements of learning games…so why not smells? A few pieces of card, some scents and bit of imagination are all you need for a fun game that requires players to sniff out the matching fragrances. Read the full blog here.

Sensitive skin never goes out of fashion

ASOS

Despite how many clothes are crammed into your wardrobe – come Saturday night you STILL have nothing to wear. So SkinKind have teamed up with ASOS to bring you the chance to win the outfit of your choice worth £150. Enter now, and enjoy a gentle yet fragrant SkinKind shower then slip into something extra special, courtesy of us. That’s what we call a night out on the tiles.

To enter simply visit our Facebook page and tell us you how you look after your summer skin.

Click here for full terms and conditions.

Win tickets to Alton Towers Theme Park and LEGOLAND®

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With summer now upon us, what better way to enjoy a bit of family time than a day out in one of some of the UK’s Top Attractions. That’s why Imperial Leather is giving away a family ticket every week for eight weeks to either Alton Towers Theme Park or LEGOLAND® Windsor. At Alton Towers Theme Park, enjoy a soaking on the Imperial Leather Flume, or at LEGOLAND® Windsor, cool off at the fountains in the waterworks area while younger children can enjoy our huge bubble machine in the Imperial Leather Waterworks.

To enter, simply visit our Facebook page and tell us what fragrance or aroma reminds you of summer and why – you could be off to Alton Towers Theme Park or LEGOLAND® Windsor before you know it.

Visit our Facebook page for full terms and conditions.

Immerse yourself in style at the Clothes Show London

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The Clothes Show London is the hottest event of the summer. And you can soak it all up courtesy of Imperial Leather. We’ve got 5 pairs of tickets to give away for three fashion and beauty packed days, from 25th-27th June, at Earls Court.

Shop from the hundreds of brands, boutiques and discounted designer labels. Get an exclusive look at this summer’s trends and tips on what to wear this winter. And watch a stunning beach
catwalk show at Designer Beach.

There will also be expert hair and beauty demonstrations, professional makeovers and even a champagne bar! And if that’s not enough to get you bubbling with excitement, every
ticket includes a dedicated seat in the Fashion Theatre, where you will enjoy fashion at its finest with celebrity presenters, music acts, world class models and dancers, over 300 outfits and 7 scene changes in a stunning West End-style performance.

Simply visit our Facebook page and tell us why you should go to the show for a chance to win.

Imperial Leather inspires a different kind of soap with its first TV commercial

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In the 1950’s, Imperial Leather was one of the first brands to invest in TV advertising, placing a commercial in between popular episodes of drama. It was this investment which led to the coining of the phrase ‘soaps’ in relation to such shows in the UK.

Take a trip back in time to see how TV advertising has changed.

Hot stuff

We know what makes a good bath, and who better to share our expertise with than you? When it’s been one of those days, and the only way to wash away your worries is a nice long soak, follow our top bathing tips and make the most of your tub time.

1. Peace and quiet is essential, so make sure any little rascals are safely tucked up in bed, and everyone else has finished their bathroom rituals for the evening. Any banging on the door will burst your little bubble of tranquillity in an instant.

2. Leave your clothes outside along with any worries or negative karma. And check everything you need to create an oasis of relaxation is within arms length, before closing the door on the rest of the world.

3. Get the temperature just right.

4. Pick and mix products to reflect your mood. Long day at the office? Try Stressless. Over done it at the gym? Give Muscle Soak a go. And why not try an all over body brush for an even greater sense of rejuvenation.

5. Spark up a few candles, for instant ambience and drape a warm facecloth over your face for a steamy couple of minutes.

6. Relax and enjoy.

7. Timing is everything, so soak long enough to fully relax but not so long you shrivel up into a human prune.

8. Snuggle into a big fluffy towel or comfy robe, turbans optional.

Mmmmmmmm perfect.

The British Soap Awards

You might have heard that Imperial Leather are sponsoring 50 glorious years of Coronation Street, so you can imagine how excited we were when we checked the diary to find this little gem was fast approaching.

It’s that time of year again, when stars of the Soap world scrub up and compete for the most prestigious award in the land. Yes, this May ‘The British Soap Awards’ will be tougher than ever. After a year of rollercoaster romances, juicy plot lines, and unstoppable baddies; it could get dirty.

It might sound biased, but we know who we’re voting for, how about you? To support your favourite soap, you can vote here: http://www.britishsoapawards.tv/

Not to be sniffed at…

Dacha

To celebrate the exciting release of Dacha, we have some essential tips for how to get the most out of your fragrance. Especially if you’re lucky enough to win a bottle of this exclusive scent for yourself:

  • Warm skin soaks up scent better. A quick spritz after your shower or bath will last noticeably longer.
  • Dab, don’t rub. Rubbing crushes the molecules rather than releasing them. And rubbing where you originally sprayed re-activates the scent.
  • Less is more. A light spray in your hair will carry throughout the day.
  • Your perfume feels right at home in a cool dry place. Sunlight can weaken it and alter the smell.
  • A perfume fades after three to five years – time for a new bottle.

If you’re as excited about fragrance as we are, remember these little tips to keep your bottles as fresh as the day they were made.

The moment we’ve all been waiting for…

Dacha

Dacha is launched!

Inspired by the original Imperial Leather soap with top notes of Mandarin and subtle hints of Precious Amber and Patchouli, this limited edition scent is a veritable feast for the senses. As precious as liquid gold and with only 500 bottles in existence, money cannot buy this exclusive scent – it can only be won by the lucky few. Simply follow your nose to our beautiful new ‘experts in fragrance’ page and answer the magic question to be in with a chance.

…And whilst you’re there why not immerse yourself in over 200 years of Imperial Leather history and interesting facts from our fragrance guru Kate Williams.

Good luck ladies, here’s hoping you come up smelling of success!

And the winner is…

TechVision

 

Prepare to be green with envy as we reveal the lucky winner of our TechVision TV competition.

We asked our fans to name their favourite TV moment, and congratulations to Rachel Hughes from Honiton who came up with our favourite.

Her answer; ‘Charlie Stubbs trying to drown David Platt in the bath in Coronation Street is true TV soapy greatness! What a shame they were interrupted! And who did put the Ram in Ram A Lam A Ding Dong?! Think David needed some Imperial Leather Stressless in his bath or perhaps some Take it Easy?!’, bagged her a luxury TV on which she can enjoy hours of soap action and Imperial Leather indulgence.

But don’t worry, there will be many more fantastic prizes to get your hands on in 2010. Keep a look out for some of our most exciting competitions ever.

Happy soaking!

TechVision