Last weekend, two hundred women and one brave man made their way across the country to Earl’s Court in London to attend Cybermummy, the very first British mummy bloggers conference and Imperial Leather were there as part of the action!
Thanks to Imperial Leather, mummy blogger Cathy James spread the word about SkinKind at the event and it really got mums talking! Imperial Leather’s SkinKind ambassador introduced this fantastic, family-friendly product to all the mummy bloggers out there and helped to build awareness of the brilliance of SkinKind even before the event through e-newsletters, blog entries and links to the Imperial Leather website via Twitter and Facebook. Cyberspace has been full of SkinKind and it doesn’t stop there…
At Cybermummy, our ambassador spent her time meeting lots of mummy bloggers and talking to them about the hydrating and hypoallergenic properties of SkinKind as well as giving out samples for them to try. It’s official. Mums love SkinKind!
So what is a mummy blogger conference? Well, at Cybermummy it was lots of things. An opportunity for mummy bloggers to meet friends previously only known in cyberspace and learn about Imperial Leather’s SkinKind too! There were workshops full of ideas for mummy bloggers as well as inspiration from speakers including journalist India Knight and Mumsnet co-founder Justine Roberts. And there was laughter and some tears as mummy bloggers took to the stage to read some of the most moving and memorable blog posts from the last year.
It was a great opportunity for Imperial Leather to spread the word of SkinKind to all the mummy bloggers at Cybermummy and share some SkinKind goodies with them too.
Imperial Leather’s SkinKind; everyone’s talking about it!
